Over the past few months in particular i have saw many neon signs across visual merchandising and interior design. Neon lights make your head turn, they stand out to you for being so glowing so its a perfect accessory to help market your brand and products. It created a modern, glamorous effect to whatever its added to, whether thats a shop window, your own home or produced digitally and included within your branding.
Neon signs within visual merchandising:
I really love Patrick Martinez' work, he combines neon within in art to create beautiful pieces of work. '' These phrases, drawn from Patrick Martinez's neon sculptures, capture the artist's sensibility. It is one informed by the challenges, ethnic diversity, and hybrid nature of the urban environment, as well as the proliferation of messages we encounter there. Influenced by hip-hop culture and raised in Los Angeles'' - https://www.artsy.net/artist/patrick-martinez. I love that he's inspired by the things around him and what he loves, this shows through his work as its so much more personally and you can see the passion behind it. Ive been really inspired by how he shows a meaningful message within neon signs but not making it serious, this is defiantly something we could try out when creating our brand identity.
Thank you for reading
Charlotte
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