Photoshoot inspiration

For our photoshoot, we’ve explored and created mind maps of different shoots we could do. We want our shoot to show how you, the consumer would feel and look with our product. We want the environment, and models to look carefree, happy and confident, and the environment to look like a festival, fun, colourful and bold. Our first idea is to have a studio shoot, extremely prop based, this would include balloons, confetti and garlands, a visual representation of a party. Another idea would be a location shoot, outside in a field on a sunny day with free-spirited, dancing models. We want to do both ideas so we can film a range of clips for the video advert as well. For the film, we want to do a similar concept, showing how you would feel and look with our product, perhaps also showing how you would use our product. Postproduction for both the print and video will be very creative and informative, this will include rough illustrations on top and colour replacement to create a more animated look. We’ve collected a variety of images so we have inspiration for our shoot:

When planning and doing the photoshoot we need to plan the props, location, models, lighting and colour to make sure everything links to our narrative and idea to the best it can. Including props that are popular and in-trend will link with our brand identity aswell as models that are similar to our target audience. This will help the consumer relate to us as a brand.

Thank you for reading

Charlotte