Window displays are the first point of contact with customers, so yes they are very important. Window displays are a retail strategy, so if you have a aesthetically pleasing window, chances are it will increase sales. Your window display needs to show who you are as a brand and tell customers what your business does, the target audience/ promotions/ what it sells etc. As a customer to many stores, I know that if a window display stands out to me, I would want to look around. Successful elements of window displays include the store’s appearance, lighting, colour presentation and themes which bring it all together. Themes tell a story and intrigue the customer, theme ideas can range anywhere from coordinating colours to grouping products for different styles. It's good to consider the store, season, new products, overall look and feel of the brand to have a successful theme and window display. These are a few window displays that have stood out to me recently:
My own photography:
Valentino- this was the window display from Valentino on Fifth Avenue, this is my favorite display from the images i 've included, mostly due to the styling that has a significant impact to the window display. It's a very simple, clean display, however the styling is very bold and colourful which really intrigues me.
J. Crew- the window display for this is fun, creative and playful which suggests it not a really serious brand and is more casual wear.
To conclude, I think window displays are very important. They tell the potential customer what the brand is like, so you can consider it before entering. A successful window display is visually appealing which usually attracts a large amount of customers.
Thank you for reading
Charlotte
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