A recent shoot..

For my summer project for uni we had to pick a theme that is close to home and which fascinates us. We would then have to research and produce a piece of work inspired by it. With it being so broad i wanted to do something i've never done before, i normally do girly graphics/photography so i wanted to do something different. With Bristol being close to my heart i knew i needed to do something related, I've always been interested in graffiti and have seen it a lot around bristol so i thought doing research around this area would be perfect. After watching many documentaries and reading articles about the history of graffiti and the meaning it was time to do a photoshoot. I wanted the model to be alternative and have a bold look so my friend Lauren was the perfect option; i styled her in a bright green blazer that contrasted well with the surroundings. 

Heres a few of my favourite (UNEDITED) images:

My next step for this project is to start editing them and manipulating them for a more creative look before i make a zine.

Charlotte 

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The Design Museum

Recently i went to The Design Museum in London for the day, i found it really interesting as its wasn't just a boring environment, it was more engaging and unique to any museum I've been to before. It covers product, industrial, graphic, fashion and architectural design so it was interesting to get an insight into a variety of arts and not just fashion. ''It is a space for celebrating and exploring the made and the visual, the magic of human invention, the objects that shape our lives, and the skills and forces that shape them. ''- The Guardian. It has a free permanent exhibition as well as pop up temporary ones that are a small fee, the free one was just as good though. It didn't only have professional pieces of art but it showed the public work that has been entered into competitions by students, its showed us the runner ups and winners which gave me a in-sight into what style of work they like. The building was very modern which already showed me the brand identity of them as a museum, it was a very clear and sharp building inside and out, however lots of the work was bold and colourful which paired together and worked well. 

This was my favourite piece of work, it was a wall with all prize processions what most people will/would of owned. This is a lovely way of engaging with your target audience and making it art relate to them. When they created this wall they asked the public what they wanted on it, the brief was: 

''There are a few things you might like to consider:

• What object do you rely on the most? 

• Is there one object that could represent your identity? 

• What object symbolises where you come from, or where you live now? 

• If you were given £20, what object would you buy? 

• Of the objects you own, which do you feel is the most practical? 

• What object do you find most beautiful? 

• If you could put anything in the Design Museum what would it be? 

• You can choose to share either one or two objects''

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Sina

''We are surrounded by objects. Millions of them fill our homes, our workplaces and the environment around us. Some objects are functional and practical, while others are decorative and sculptural. Whether we use them every day or just a few times in our lives, they are important because of the personal connection we have with them.''

These were some of the images i took. A lot of the work above was showing typography and the celebration of British signs. I particularly like the one above as it was a sign to Nottingham! The typography part of the exhibition gave me insights of the best types to use for different narratives. 

Thanks for reading 

Charlotte

First Missguided flagship store

In November 2016 Missguided FINALLY opened there first flagship store in Westfield Stratford. After seeing pictures of it all over social media i really wanted to visit it for inspiration. Missguided as a brand represent a very unapologetic feminine vibe when it comes to there advertising, and after seeing images of the store i Knew there represented this through visual merchandising as well. As we planned for our brand to have the same girly theme i thought it would be useful to take a look at the store itself for inspiration of the creative concept and execution.

         

        

I loved the shop, it was very interesting to see everything you see online in real life. It was an inviting shop with the use of there mood lighting, however because its there only shop it was very busy. The queue for the till as well as changing rooms we going all through the shop that did make me less bothered about staying there, however it cant be helped that they get a lot of business. It would be very cost effective for them to make a more stores around the country and the only store in stratford is doing very well. The stores interiors was full of pink, neon lights and sassy slogans that directly targeted there market. Considering our brand will be targeting a similar audience of young, fun women it become obvious to us what we should make are brand identity about.

Thank you for reading

Charlotte