For our first task of the Fragrance Project in our groups we needed to have 3 mood boards showing our insights and ideas. We needed to talk about the:
- Market and Product
- Positioning and Promotion
- Consumers
- Insights to Ideas
To create a clear way of presenting, we decided to make each board and idea and explain each revenant top on the idea board it linked with. This gave us a clear view of what ideas related to what idea.
The first idea was scented cosmetics, in particular glitter. We say many insights showing how consumers are annoyed how festival restrictions mean they cant take in all there beauty products, especially perfume and makeup due to glass packaging. We also saw and know from experience how festivals are very un-hygienic; and with the restriction of beauty products and the hygiene, this is a problem for many people. Our idea was to combine the 2 together and create a scented glitter make you smell and look good. We also interviewed a makeup artist at glowgetglitter and she was telling us how at festivals and events everyone wants glitter, this proved to us that its a popular trend.
The next idea was linking it to scented jewellery, i saw many insights showing how portable fragrance and personalisation are going to be popular in the future. We had a variety of ideas on the board including a diffuser necklace, a candle with the same scent of necklace inside and a infused stone necklace which you can mix and match. However to make it more unique we thought about incorporating an app with it which controls when the diffuser will release scent.
The final idea was a ornamental diffuser, we wanted to create a piece of art/sculpture that also releases scent perhaps linked to the mood and story of the sculpture. ''Mobile app usage is a daily ritual with nearly 75% of of consumers using mobile apps daily'', ''the top reason consumers use apps is to make life more convenient''- Mintel 2017. This is a insight that made us feel like it would be needed to incorperate technology within it, an app linked to the diffuser that controlled the scent would be original.
Overall we finished the presentation with a mid 2:1 which i was really happy with, a key improvement we need to make is to ''Use key theories and principles to formulate your own arguments and ideas.''
Thank you for reading
Charlotte
The next idea was linking it to scented jewellery, i saw many insights showing how portable fragrance and personalisation are going to be popular in the future. We had a variety of ideas on the board including a diffuser necklace, a candle with the same scent of necklace inside and a infused stone necklace which you can mix and match. However to make it more unique we thought about incorporating an app with it which controls when the diffuser will release scent.
The final idea was a ornamental diffuser, we wanted to create a piece of art/sculpture that also releases scent perhaps linked to the mood and story of the sculpture. ''Mobile app usage is a daily ritual with nearly 75% of of consumers using mobile apps daily'', ''the top reason consumers use apps is to make life more convenient''- Mintel 2017. This is a insight that made us feel like it would be needed to incorperate technology within it, an app linked to the diffuser that controlled the scent would be original.
Overall we finished the presentation with a mid 2:1 which i was really happy with, a key improvement we need to make is to ''Use key theories and principles to formulate your own arguments and ideas.''
Thank you for reading
Charlotte
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