So we have recently got given our new brief and last for this year of uni, and I'm pretty excited about it! ''You are required to create a new brand in the highly competitive fragrance market''. There are 4 different parts to the brief:
- Finding insights and generating ideas (group)
- Ideas and creative concept exploration (individual)
- Brand Launch (group)
- Brand Promotional Plan (individual)
We got put in groups and at the moment we are all finding research and key insights, as a group we have so far decided not to go down the typical perfume route, we want to create something different, perhaps even something that doesn't exist yet. To get ore research about what already exists we're planning to go to London to take pictures and notes, this will include talking to shop assistance to find more about the consumers and who buys what. To show all our finding as a group we will do a presentation showing:
- Market and Product
- Positioning and Promotion
- Consumers
- Idea generation
Once we complete these moodbaords for the presentation ill do a blog post about how it went, thanks for ready
Charlotte
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