Ideas and Creative Concept Exploration

For task 2 of the Fragrance Project individually we need to explore 3 ideas, when we come back with our groups we will them pick which idea is the most solid. I choose to develop The festival glitter, Electric diffuser and mental health bracelet. I have selected a couple of my favourite pages from the booklet to show to you that i feel like explain the creative concept clearly. 

The Festival Glitter

This is the double page spread to show the consumer, the consumer would be a a playful, free-spirited individual who enjoys nights out, travelling and festivals. She loves to get dressed up to express herself and is a massive follower of trends. All the images I've including visually show what this consumer would be like, what she would eat, wear, do and use. 

The creative concept for this idea would be bright, bold and have a graphic style. With citrus being the preffered scent for this product, linking it with cocktails to show the mix of flavours/colours would lead to many ideas for the packaging and photoshoot.  

Mental Health Bracelet

I love the layout i created for this double page spread showing the concept. The negative space on the left hand side, next the the full image of the right equals out effectively. The concept behind this idea was that the increase of mental health issues in this day and age is dramatic increasing, because of this we wanted to create a uni-sex bracelet that has a scent of lavender helping to de-stress you. 

The target consumer would be a secondary school student. A shy, hard working student who gets lonely and wants to just be happy. This band would be minimal enough to be allowed to wear a school so whenever they get stressed, they can have a sniff.

Electric Diffuser

The next concept is a electric diffuser that can be controlled by your phone with a scent that relaxes you. The layout of this page reflects the concept itself by being minimal and peaceful yet ordered.  

This is the creative concept, all the images individually show our brand identity, a relaxing, neutral, abstract look. I got really inspired by crystals, i was doing lots of research and found that having a crystal in your room and reduce stress, i thought a crystal being the diffuser itself would be really effective as it wouldn't only look good but it would also have a reason behind it. As you can see on the left it would be a large crystal shape with the scent inside that diffuses whenever you want it too from using the app.

I now need to discuss with my group to finalise the idea, ill keep you updated!

Charlotte