SPRZ NY is a brand new project around the concept of ''A place where clothes and art meet''. Its a special collection of modern art-inspired fashion products based on the work of the best artists around including Keith Haring and many more. I was really fascinated about this collaboration after doing research on Keith Haring Previously. So when i went to New York, i planned to visit UNIQLO, fifth avenue where the 2nd floor has been re-done for the project. The interior of this space was very bright and holographic with lots of pop-art everywhere. It was a visually creative area that really inspired me. It was interesting to see how Haring's work is in collaboration with the brand UNIQLO and gave me insight for my summative brief.
My own photographs after visiting the store:
Very vibrant, holographic store- stands out and intrigues the consumer
Playful and creative- not serious and lets the customers get involved
These are some of the products there were selling from the collection, i love that they are suitable for both male and female and for all ages. Aswell as looking like statement tops, each pattern from Harings work show off an inspiring message. His work often combines iconographic vocabulary including hearts, flying saucers, winged figures and a crawling 'Radiant Baby' with abstract marks and patterning. I actually purchased 2 t-shirts from this collection and they were both $14.90, this is very affordable considering they were such good quality.
Thank you for reading
Charlotte
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