A recent shoot..

For my summer project for uni we had to pick a theme that is close to home and which fascinates us. We would then have to research and produce a piece of work inspired by it. With it being so broad i wanted to do something i've never done before, i normally do girly graphics/photography so i wanted to do something different. With Bristol being close to my heart i knew i needed to do something related, I've always been interested in graffiti and have seen it a lot around bristol so i thought doing research around this area would be perfect. After watching many documentaries and reading articles about the history of graffiti and the meaning it was time to do a photoshoot. I wanted the model to be alternative and have a bold look so my friend Lauren was the perfect option; i styled her in a bright green blazer that contrasted well with the surroundings. 

Heres a few of my favourite (UNEDITED) images:

My next step for this project is to start editing them and manipulating them for a more creative look before i make a zine.

Charlotte 

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The Design Museum

Recently i went to The Design Museum in London for the day, i found it really interesting as its wasn't just a boring environment, it was more engaging and unique to any museum I've been to before. It covers product, industrial, graphic, fashion and architectural design so it was interesting to get an insight into a variety of arts and not just fashion. ''It is a space for celebrating and exploring the made and the visual, the magic of human invention, the objects that shape our lives, and the skills and forces that shape them. ''- The Guardian. It has a free permanent exhibition as well as pop up temporary ones that are a small fee, the free one was just as good though. It didn't only have professional pieces of art but it showed the public work that has been entered into competitions by students, its showed us the runner ups and winners which gave me a in-sight into what style of work they like. The building was very modern which already showed me the brand identity of them as a museum, it was a very clear and sharp building inside and out, however lots of the work was bold and colourful which paired together and worked well. 

This was my favourite piece of work, it was a wall with all prize processions what most people will/would of owned. This is a lovely way of engaging with your target audience and making it art relate to them. When they created this wall they asked the public what they wanted on it, the brief was: 

''There are a few things you might like to consider:

• What object do you rely on the most? 

• Is there one object that could represent your identity? 

• What object symbolises where you come from, or where you live now? 

• If you were given £20, what object would you buy? 

• Of the objects you own, which do you feel is the most practical? 

• What object do you find most beautiful? 

• If you could put anything in the Design Museum what would it be? 

• You can choose to share either one or two objects''

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Sina

''We are surrounded by objects. Millions of them fill our homes, our workplaces and the environment around us. Some objects are functional and practical, while others are decorative and sculptural. Whether we use them every day or just a few times in our lives, they are important because of the personal connection we have with them.''

These were some of the images i took. A lot of the work above was showing typography and the celebration of British signs. I particularly like the one above as it was a sign to Nottingham! The typography part of the exhibition gave me insights of the best types to use for different narratives. 

Thanks for reading 

Charlotte

First Missguided flagship store

In November 2016 Missguided FINALLY opened there first flagship store in Westfield Stratford. After seeing pictures of it all over social media i really wanted to visit it for inspiration. Missguided as a brand represent a very unapologetic feminine vibe when it comes to there advertising, and after seeing images of the store i Knew there represented this through visual merchandising as well. As we planned for our brand to have the same girly theme i thought it would be useful to take a look at the store itself for inspiration of the creative concept and execution.

         

        

I loved the shop, it was very interesting to see everything you see online in real life. It was an inviting shop with the use of there mood lighting, however because its there only shop it was very busy. The queue for the till as well as changing rooms we going all through the shop that did make me less bothered about staying there, however it cant be helped that they get a lot of business. It would be very cost effective for them to make a more stores around the country and the only store in stratford is doing very well. The stores interiors was full of pink, neon lights and sassy slogans that directly targeted there market. Considering our brand will be targeting a similar audience of young, fun women it become obvious to us what we should make are brand identity about.

Thank you for reading

Charlotte

DIY snapchat filters

As we all know snapchat has got extremely popular these past few years. I wanted to link these to branding and create a few filters for the advertisments of my brand 'Spritz n Sparkle'. A strong hashtags is important to spread awareness and is of course more advertisement for your brand. Using bright colours and imagery also links well with our target audience which is females aged 16-21 who are interested in makeup/festivals and all things 'girly'.

These were the examples I've made up:

Charlotte 

Girl Power // Slogan Tees

Slogan tees are a massive trend, especially on the high street this year. A lot of the tees include gender, race and politics. Many of them say ‘’Girl Power’’ and ‘’Feminist for life’’. These tops are an indirect way of talking about these situations, it’s a way of voicing your opinion without saying it out loud and they are also showing a powerful message. Lots of celebs have been seen wearing this trend including Victoria Beckham and Rita Ora:

A way of showing a story through our brand could be like this trend. Insta-activsm is a graphics trend which is ‘’Social- media- savvy creatives inspire a new wave of activist messages with a playful twist’’. This is showing feminist messages in a more innocent way, a way of expressing art. This is visual of what could also inspire our brand identity.

Neon Signs

Over the past few months in particular i have saw many neon signs across visual merchandising and interior design. Neon lights make your head turn, they stand out to you for being so glowing so its a perfect accessory to help market your brand and products. It created a modern, glamorous effect to whatever its added to, whether thats a shop window, your own home or produced digitally and included within your branding.  

Neon signs within visual merchandising:

I really love Patrick Martinez' work, he combines neon within in art to create beautiful pieces of work. '' These phrases, drawn from Patrick Martinez's neon sculptures, capture the artist's sensibility. It is one informed by the challenges, ethnic diversity, and hybrid nature of the urban environment, as well as the proliferation of messages we encounter there. Influenced by hip-hop culture and raised in Los Angeles'' - https://www.artsy.net/artist/patrick-martinez. I love that he's inspired by the things around him and what he loves, this shows through his work as its so much more personally and you can see the passion behind it. Ive been really inspired by how he shows a meaningful message within neon signs but not making it serious, this is defiantly something we could try out when creating our brand identity.

Thank you for reading

Charlotte

Photoshoot inspiration

For our photoshoot, we’ve explored and created mind maps of different shoots we could do. We want our shoot to show how you, the consumer would feel and look with our product. We want the environment, and models to look carefree, happy and confident, and the environment to look like a festival, fun, colourful and bold. Our first idea is to have a studio shoot, extremely prop based, this would include balloons, confetti and garlands, a visual representation of a party. Another idea would be a location shoot, outside in a field on a sunny day with free-spirited, dancing models. We want to do both ideas so we can film a range of clips for the video advert as well. For the film, we want to do a similar concept, showing how you would feel and look with our product, perhaps also showing how you would use our product. Postproduction for both the print and video will be very creative and informative, this will include rough illustrations on top and colour replacement to create a more animated look. We’ve collected a variety of images so we have inspiration for our shoot:

When planning and doing the photoshoot we need to plan the props, location, models, lighting and colour to make sure everything links to our narrative and idea to the best it can. Including props that are popular and in-trend will link with our brand identity aswell as models that are similar to our target audience. This will help the consumer relate to us as a brand.

Thank you for reading

Charlotte